Connor.
Willoughby.
A personal website bringing together the background, principles and projects behind my work across ownership, markets and long-term ideas.
This site records personal interests and activity. It does not represent an investment fund, asset-management service or offer of financial advice.
A considered approach to ownership.
Connor Willoughby is an independent investor and publisher based in the United Kingdom. His work centres on building and documenting a personal portfolio across private companies, listed markets and other asset classes, with an emphasis on understanding the underlying business rather than presenting investment as a stream of trades.
His portfolio separates private companies, public investments, bonds, commodities, digital assets and alternative assets into clear areas. Alongside ownership records, he publishes market information and longer-form notes on companies, technology and capital over time.
Walker Crips.
Willoughby's interest in investing was influenced in part by an early family connection to Walker Crips Group plc. His grandmother worked in the Walker Crips shop from 2008 to 2015 before leaving the firm. She would sometimes collect him after school, meaning he spent time around the workplace during his childhood and early teens.
While waiting with her, he occasionally carried printed documents from her desk to a manager or colleague. It was a small and entirely informal family circumstance, but it gave him an early familiarity with the language, environment and routines of an investment business.
Walker Crips was acquired by PhillipCapital in March 2026 and taken private, beginning a new chapter for the long-established UK investment business.
Built with a long view.
Credibility should come from the record, not the title.
The portfolio is presented as personal ownership. The research is presented as independent publishing. The Walker Crips connection is presented as formative exposure, not employment. That distinction is intentional.
The objective is not to manufacture institutional scale. It is to present the work, holdings and background with clarity, consistency and discipline.